Presentation - how to get fund

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We present every where, every day,but may be not formally. Though this article was written for how to present to get funding, it is equally applicable to presentation during M3. Do you agree?.

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UT3-G106

Hi Class,
Just a reminder that UT3 covers from lesson 1 - 9,

GOOD LUCK.

L9 : Business growth

1 ) What is business growth??.


2) Why companies want to grow?
- do they have a choice
- what are the benefits ?
- economy of scale, increase barrier to entry etc .

3) Type of growth - organic (using internal or own resources) and inorganic (tap resources outside the companies)

4) Inorganic growth : type of : mergers, acquisition, take over, joint ventures.


5) Ansoff growth strategies :

- current market, current product : market penetration .
- current market, new product : product development
- new market, current product : market development
- new market new product : diversification.

6) When is each strategy suitable for the companies ?
eg : market penetration : when the market is still not saturated.
how : varies the marketing mix, promotion.

7) Diversification : growing and also to spread risk, though high risk during initial stage.

8) Diversification : related (to current business) /unrelated (to current business, eg Virgin)

9) Merger : horizontal : usually with rival/competitors in same industries,
vertical : in the same industry/supplier chain eg : retailer takes over distributors, or distributors merge/buy into manufacturers.

10) FRANCHISING : an agreement between one party (with the business concepts/systems/products/service-franchisor) that allow the other party (to use/learn/run/own the system/business concepts/product/servce)

11) What are the factors that make a business franchisable?

12) What are the benefits/limitation of franchising?

L8 : Market Segmentation.

WHY SEGMENT THE MARKET?
- to reach and respond cost effectively to group of potential buyers
- therefore to increase sales and profit.

WHAT IS SEGMENTATION :

- group potential buyers into groups
a) with common needs
b) will respond similarly to a marketing action.

A market segment consists of people who are relatively similar in their buying behaviour and needs.

===============

Generally market can also be broadly defined in term of

GENERIC MARKET :
consumer needs : broadly similar eg: leisure
needs satisfy by : wide range of products/service eg : concert, sport games, cruise.


PRODUCT TYPE MARKET :
consumer needs : relatively similiar : want to share holiday trip.
needs satisfy by : close subsitute of products/service : digital camera, camcorder, postcard.


MARKETING SEGMENTATION PROCESS ;

1) define a broad product market.
2) segment based on needs/similar buying behaviour
3) develop marketing mix to reach this segment.

Citeria to segment a broad product market :

a) the segment have homogenous (ie similar needs)
b) substantial - ie large enough market size/potential to be profitable (ie to develop a product for this segment.)
c) operational - the citeria used (dimension) must be useful to result in identifiable customers.

DIFFERENT DIMENSION (WAYS) TO SEGMENT MARKET.

- demographic
= age, gender, religion etc

- psychographic
= lifestyle, personality, motives etc.
= focus on the consumer

- behavioural
=usage, benefit sought etc
= focus on the product/service benefits.

- critical events.

A blind girl's painful lesson- gratitude

There is a story about a blind girl who hated herself, detested everyone except her loving boyfriend, who was always there for her.

One day, she turned to him and said :" If only I could see the world, I will marry you"

It wasn't long before some one donated a pair of eyes to her.
When the bandages came off, she was finally able to see everything including her boyfriend.

He asked her : "Now that you can see the world, will you marry me?"

The girl looked at him and saw he was blind, just like her before.
........... the thought of looking at his closed eyelids for the rest of her life totally turned her off.

Her boyfriend left in tears.

Days later, he wrote her a note saying :

"Take care of your eyes, my dear, for before they were your eyes, they were mine. I love you"

Be thankful.

lightly edited from My Paper, BTW< 5/11/08

UT3

Hi Class,

Ut3 - will be from lesson 1 - 9, revise esp. those not tested.

take care