FAD or TREND, SOCIO CULTURAL - ignore PEST at your peril
This article is about a Korean company, expanding to US and some of the issues they faced, esp see the followup article.- how they did not study the local preference, which affected their business.
out a Korean company, expanding to US and some of the issues they faced, esp see the followup article.- how they did not study the local preference, which affected their business.
No comments:
Post a Comment